Juha Kivekas, a professional photographer,
speaks about the relevance of photos in advertising,
“The photos are like adds in that glancing moment to trap the reader. If a photo is interesting enough, the reader will stop to it and read the caption and if the interest stays there the title of the article is read next. If the beginning of the article is catching enough the reader will read all of it. In conclusion only 5% of readers read an article but almost all the photos get noticed.
The basic reasoning for the above is that people are busy and fundamentally lazy. We seek information via the way which is the most effortless. The conclusion is that photos are of primary importance when selling magazines. The photos are actually magazine marketing.”
This is a great idea to keep in mind. Your marketing photography must be stunning, anything below amazing will hardly get a glance. I want more than a glance, I want a call, appointment, contract, and payment!
That is what you will get from Z Photo Marketing.
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